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Isn't the pricing a little high to start with?

https://www.docker.com/pricing

The basic enterprise edition is about $62 per node per month and standard edition is double that.

admittedly not exactly the same product, but certainly in the same ballpark (server consolidation/management), compare the price to VMware vSphere, a hypervisor for servers. Standard edition starts at 995$/year (83$/mo) per physical CPU.

vSphere is an older, more mature, and more featureful product, but the core value prop is the same: save capital expense by consolidating your services into fewer physical servers, with improved manageability, through virtualization. arguably, docker can enable denser consolidation because virtual machines have typically higher cpu and memory overhead compared to containers. so comparatively maybe docker is underpriced?

The underlying Docker fundamentals are open source (lxc containers). Google gives away better orchestration with Kubernetes (and cloud providers are rapidly adopting it). RedHat bought CoreOS. Doesn’t leave much value prop for Docker.
redhat also have openshift for on premise enterprise kubernetes platform.