> “It’s almost like a counterculture type of a feeling — you deliberately use colors that would not ordinarily work together.”
> “Accidental colors,” Shah said, coining a phrase.
Those quotes near the start of the story sound about as nonsensical and contentless as I can imagine. It's like the next level of abstract art, where the goal is to prove yourself smart by "getting it".
Despite how ridiculous this sounds it is actually very strategic. The industry has appointed Pantone as a sort of random number generator that will pick a color for next year. The only requirement for this color is that it is different from this year’s color. Pantone is the coordinating mechanism by which all of the manufacturers start making products in this color to manufacture a trend, and messaging through various media that last year’s color is “over” and you should be ashamed to be seen in it.
Somewhat surprisingly this has only been going on for about 20 years. Given that fashion has done its very best to make people turn over their wardrobe 4 times a year for a very long time, I'm surprised there wasn't more coordination in this area.
Probably should have said I (obviously) have newer clothing as well, and that the polo shirt was my oldest piece (it's really good quality). Point is I don't throw stuff out just because it's old, if it's still in decent nick.
When I do buy clothes, or anything, I try to get stuff that will last. My Rotel hifi is 20 years old and still ticking.
There's tonnes of resources to be found on the wasteful impact of the clothing industry - the whole head game of making people think they can't use clothes just because it's "slightly old" is a direct contributor to that. And that's not even touching on issues such as sweatshops.
> messaging through various media that last year’s color is “over” and you should be ashamed to be seen in it.
Pantone is a tastemaker, for sure, but it's relationship with the rest of the industry isn't entirely one-way. I don't feel like the market ever really cared for 2015's Marsala, but something close to 2009's Mimosa was flying off Target's shelves for years after 2009.
> Last spring, a dozen people filtered into a sunny, whitewashed conference room on the seventh floor of the Royal College of Art, overlooking London’s Hyde Park.
Is there a writing version of tvtropes? I feel like I've read this intro a dozen times before.
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[ 2.9 ms ] story [ 43.7 ms ] thread> “Accidental colors,” Shah said, coining a phrase.
Those quotes near the start of the story sound about as nonsensical and contentless as I can imagine. It's like the next level of abstract art, where the goal is to prove yourself smart by "getting it".
I'm still using a polo shirt from 20 years ago - a very nice quality, navy blue Allaire one. I replace my clothing as it breaks.
When I do buy clothes, or anything, I try to get stuff that will last. My Rotel hifi is 20 years old and still ticking.
There's tonnes of resources to be found on the wasteful impact of the clothing industry - the whole head game of making people think they can't use clothes just because it's "slightly old" is a direct contributor to that. And that's not even touching on issues such as sweatshops.
Pantone is a tastemaker, for sure, but it's relationship with the rest of the industry isn't entirely one-way. I don't feel like the market ever really cared for 2015's Marsala, but something close to 2009's Mimosa was flying off Target's shelves for years after 2009.
Is there a writing version of tvtropes? I feel like I've read this intro a dozen times before.
"soft lead"