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Of course it isn't, the big question is really whether it should be, since network effects mean it's much harder to compete with established social networking sites/services.

Still, I do hope Mastodon does well, since a federated Twitter esque service makes a lot more sense than a centralised one, and feels far more in tune with what the internet should be.

Federation makes a lot of sense for a micro blogging service, as no community is the same. Allowing for different rules and styles of moderation without trapping users in silos / walled gardens, is exactly what we need in the social media space, in my opinion.