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This post is gold for anyone doing events, especially for the first time. I'm announcing Work2Conference tomorrow and asked Noah some tips for promoting events due to his experience. Some of the tips here are also good for overall customer acquisition. Replace attendee with customer/user.
I find even articles interesting, hope you get your site up again
I co-founder StartupDigest (referenced in the article) and these tips are spot on. From looking at the inside of thousands of events these are some of the inside secrets event organizers use.
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The article is good stuff. There are some obvious things that I hadn't thought of previously for effectively marketing all sorts of stuff.