Is it too late to join Facebook now as an engineer, in term of equity package, and work impact? FB's recent valuation is $33 billion with stock priced at $76 on private market.
In regards to equity, you're probably not going to make significant money as an employee at any company unless you're one of the first 5. Facebook and Google may be different, but they're long past the point of making their employees rich (or potentially rich, if you're at facebook).
Look at the equity as a nice bonus, not a way to make it big.
In terms of work impact: It depends of your pro-activeness to determine if your work will impact or not. Also sometimes it's not necessary to create a hot new feature sometimes improving something that has been already created and, for instance, make it faster or lighter will make people less frustrated, then your work will impact on their life anyway.
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Good luck!