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We've recently launched a competitive product to Adblock Plus - the product noted in this article, made by EYEO. It has been extremely illuminating - but also disappointing – to learn how much user deception there is in the adblocking market.

EYEO also has a long running practice of using legal tactics to try and shutdown and intimidate competitive products. We've been hit with these tactics recently.

How do you plan to make money as an adblocker?
Paid additional functionality and paid community support.

We think with a quality product there should be enough users willing to pay to support ongoing updates & development.

General adblocking functionality should be kept free.

What is your product then? I don’t think it hurts telling the name here, especially if someone asks for it. And also, what’s your USP against ublock?
Our product is Magic Lasso – https://www.magiclasso.co – an efficient and high performance ad blocker and content blocker for the iPhone, iPad and Mac with native Safari integration.
If you want to make an adblocker and charge money from both the advertiser and the user of your product than you have to explain to customers that you are in fact a classic middle man and not an engineer. That's​ the law. Well it should be anyway. One can dream, right ?