Hey, I'ma long time lurker here at hacker new. But, I've finally created something to share with everyone!
I've been a hobbyist game dev since I was 10, and I've watched the evolution of mobile games very closely. I realized that a major problem in today's mobile game market is that 70% of revenue comes from less than 1% of your player base. If you're big, this isn't a big deal, because you can just scale up your marketing, casting a wider net to capture the "whales", so to speak. But, for the rest of us, advertising really can be cost prohibitive, at small scales it can be really hard to see any return on investment.
I wanted to create a service that would be really valuable and useful to "whales", and by doing so, create a way to identify and market directly to the "whales". This service is DoubleGems.com.
Here is what it's all about:
"DoubleGems.com is a subscription service that rewards players for making in-app purchases. For every $10 players spend in game, DoubleGems rewards a $10 Google Play gift card to make future in-app purchases. Spend $10 get $20 worth of stuff."
DoubleGems.com should be win/win for everyone: The "whales" get more in-game stuff, and the devs get a great way to contact the "high-value" players.
Let me know what you think. As a game dev, would you market with us? As a player, would you sign up (it's free right now)?
1 comment
[ 3.4 ms ] story [ 9.3 ms ] threadI've been a hobbyist game dev since I was 10, and I've watched the evolution of mobile games very closely. I realized that a major problem in today's mobile game market is that 70% of revenue comes from less than 1% of your player base. If you're big, this isn't a big deal, because you can just scale up your marketing, casting a wider net to capture the "whales", so to speak. But, for the rest of us, advertising really can be cost prohibitive, at small scales it can be really hard to see any return on investment. I wanted to create a service that would be really valuable and useful to "whales", and by doing so, create a way to identify and market directly to the "whales". This service is DoubleGems.com. Here is what it's all about: "DoubleGems.com is a subscription service that rewards players for making in-app purchases. For every $10 players spend in game, DoubleGems rewards a $10 Google Play gift card to make future in-app purchases. Spend $10 get $20 worth of stuff." DoubleGems.com should be win/win for everyone: The "whales" get more in-game stuff, and the devs get a great way to contact the "high-value" players.
Let me know what you think. As a game dev, would you market with us? As a player, would you sign up (it's free right now)?