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Nice read! I was skeptical, but this looks like a fairly simple plan even a dummy like me could put in place. I love getting inbound leads.
Value is becoming a major differentiator between the winners and losers. It's great that Optimist goes above and beyond with kick-ass content. Seems like it's working!
I wouldn't even just say 'value', but 'strategy' is becoming the major differentiator. I was just telling someone today that there is a difference between someone who gives advice and someone who gives actual strategy. The latter is a blueprint, while the former is 'rah-rah' imho.