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I'm surprised this article would miss that restaurants are designed to be loud!

https://www.bonappetit.com/test-kitchen/ingredients/article/...

We spend more and eat quicker when in an aggressive loud environment.

From the submitted article: "Both Zagat and Consumer Reports surveys have found that excessive noise is the top complaint diners have, ahead of service, crowds, or even food issues"
Yes, but complaints does not mean less $$ and that is what they are focused on.