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Ask HN: Pain points in influencer marketing campaigns

1 points by pbhowmic ↗ HN
What are the pain points - solved & unsolved - in measuring influencer marketing campaigns? How does a marketer "acquire"influencers/ambassadors for their brand? Subsequently, how do they measure the effectiveness of their influencer in promoting the brand?

1 comment

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Psychoticmormon
tying engagement to ROI is a pretty difficult. It falls into the larger attribution modeling issues that marketers run into. You can try to use affiliate links, but that can only measure webtraffic/last click conversions. it doesn't do a great job at identifying high assist channels similar to YouTube acquisition.