However as a product I'm still not clear exactly where it would fit into a businesses needs. Is it a sales lead management tool? A customer support tool? An easy to use CRM? Project management software?
I think most of your target customers may be confused by these cross-functional purposes. IMHO, you need to simplify the messaging and purpose of the product. I think the tag line "Private Social Network for Your Business" confuses the positioning further.
The actual service may be great but I think you need to work on how you describe and position it. For instance, it may be simpler to use positioning like: "The easiest way to manage and develop sales leads into successful projects."
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[ 2.9 ms ] story [ 18.8 ms ] threadHowever as a product I'm still not clear exactly where it would fit into a businesses needs. Is it a sales lead management tool? A customer support tool? An easy to use CRM? Project management software?
I think most of your target customers may be confused by these cross-functional purposes. IMHO, you need to simplify the messaging and purpose of the product. I think the tag line "Private Social Network for Your Business" confuses the positioning further.
The actual service may be great but I think you need to work on how you describe and position it. For instance, it may be simpler to use positioning like: "The easiest way to manage and develop sales leads into successful projects."