HN Explorer

Ask HN: What is the future of publishing in the age of Ad Blockers?

1 points by technobrat ↗ HN
Or put it another way, If one were to start an online publishing house what would be the recommended business model? Other than the ad-blocker ad-bocker-blocker cat and mouse game or paywalls.

2 comments

[ 5.9 ms ] story [ 20.9 ms ] thread
RandomCSGeek
The "you are the product" model might work, but given that most ad-blockers also block trackers(or dare I say, most people want to block trackers, ads are just collateral damage), you might have to come up with self made analytics/advt tools.

Donations + sponsored content might work as well. Some good youtube content creators use it(eg: Kurzgesagt). But this will work only for very small teams. Even better if you live in cheaper countries with a worldwide target audience.

technobrat
The "you are the product" model might work, but given that most ad-blockers also block trackers(or dare I say, most people want to block trackers, ads are just collateral damage), you might have to come up with self made analytics/advt tools.

This might work but again how can a small time publishing house keep up with the blockers?

Donations + sponsored content might work as well. Some good youtube content creators use it(eg: Kurzgesagt). But this will work only for very small teams. Even better if you live in cheaper countries with a worldwide target audience.

Doesn't help much when you are a publisher trying to sell some serious news.