Tech Talk: "10 Things" Design Talk with Jason Putorti (vimeo.com)

Having been there I recommend anyone who doesn't know what "design thinking" watch. The talk isn't comprehensive but should spark your interest in the right direction.

It was a very informative talk. Got lot to learn especially what not to do while designing websites.

For non-designers looking to understand how "design" can and will influence your company's value - the talk is a good springboard. A list of the first 10 things to research to get a basic grasp.