So, it's interesting they say their traffic died down due to lower Google ranking.
One aspect that I don't know has been mentioned anywhere is the loss of traffic from blogs/news sites. As a news site owner, I stopped using Digg to try to promote stories when Twitter started rising in popularity.
Digg's "Digg button" was very much a web1.0 "top site" pyramid scheme type promotion. Where you send your traffic to Digg, in the hope that you boost your rank and get traffic sent back to you. For digg, it worked for a while because Digg's aggregate traffic was greater than yours.
What ended up wearing on me was the all-or-nothing effect of digg. Either your story made it, and you got a burst of traffic -- or it didn't, and you had nothing to show for sending them a bunch of traffic.
Meanwhile, promoting your stories through Twitter has an incremental effect. Every re-tweet has some small value. There's no all-or-nothing to it.
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[ 3.2 ms ] story [ 26.0 ms ] threadOne aspect that I don't know has been mentioned anywhere is the loss of traffic from blogs/news sites. As a news site owner, I stopped using Digg to try to promote stories when Twitter started rising in popularity.
Digg's "Digg button" was very much a web1.0 "top site" pyramid scheme type promotion. Where you send your traffic to Digg, in the hope that you boost your rank and get traffic sent back to you. For digg, it worked for a while because Digg's aggregate traffic was greater than yours.
What ended up wearing on me was the all-or-nothing effect of digg. Either your story made it, and you got a burst of traffic -- or it didn't, and you had nothing to show for sending them a bunch of traffic.
Meanwhile, promoting your stories through Twitter has an incremental effect. Every re-tweet has some small value. There's no all-or-nothing to it.