For a local business on a 2.2m city this is quite a success! wow. " I knew nothing about business and taught myself everything I know from masterminds, Youtube, avid reading and using SAAS products / training. We built the company organically so I had time to learn as I went. But we made a LOT of mistakes. Probably the most important breakthrough was gaining financial clarity in the business and understanding the financial scorecards and how the margins and ratios functioned. Then the second breakthrough was SEO and learning inbound marketing." Way to go, hats off man
I dont really believe any of those stories are real. You can't just wake up a marketing genius and even with all the reading in the world - he says it himself, they made many mistakes where did the money come from to support the mistakes? You need money to make money.
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