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fermienrico
Does anyone think iZettle is a bad brand name? Compare it with Stripe, Square, Clover, etc.

I can't imagine using it - "Yes, I use my iZettle to process payments."

jazoom
Much easier to search for
jjeaff
It appears to be very popular in Latin America. So the pronunciation of iZettle by a Spanish speaker most likely sounds like "e-settle".

Which makes a bit more sense and Def sounds better.

It's a Dutch company, so not sure how it sounds when pronounced in the Netherlands

Spiritus
I thought it was Swedish? Even the article hints that: “the Stockholm-based payments provider.”
troligtvis
It's a swedish company and the name is more "I settle". Like I will pay for dinner, let me handle it :P
dirtyaura
Maybe for English-speaking countries. But iZettle is market leader in Europe and LatAm, so the counterargument could be that iZettle is more visually memorable and easier to pronounce than e.g. Square if you are not a fluent English speaker.
nathancahill
iZettle is huge in LatAm. Almost every small business I know that is starting to accept credit cards (taco stands, coffee shops, small stores) is using it.

Like WhatsApp, I imagine the company wasn't really on the radar for most people in the States.

boyce
Seen plenty of iZettle devices in the UK lately. Mainly new retail businesses and cafes.