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isostatic
"The GDPR explicitly allows any data processing that is strictly necessary for the service - but using the data additionally for advertisement or to sell it on needs the users' free opt-in consent," said noyb.eu in a statement. "GDPR is very pragmatic on this point: whatever is really necessary for an app is legal without consent, the rest needs a free 'yes' or 'no' option."
le-mark
Companies that fall foul of GDPR can be - in extreme cases - fined more than £17m.

If this is just an annual fine, simply pay as a tax of doing business in the EU. The companies listed won't even notice.

Hopefully it's per user or something more significant.

jvzr
It is very obviously the fine per incident, and can be accompanied with daily fines until resolution. This is definitely not a periodic fine to be paid every year to forego compliance.
thisisit
The fine is Up to €20 million, or 4% annual global turnover – whichever is higher.

I doubt any of the listed companies will be happy paying 4% of their global turnover in fines.