Sportlyzer Closed Seed Investment

Sportlyzer, a newcomer in sports web applications working on an intelligent online fitness instructor, closed venture capital investment from Estonian Development Fund and a private angel investor Rein Lemberpuu. Sportlyzer has made its goal to become the leading online fitness advising artificial intelligence in the world.

In August 2010 Estonian Development Fund and private angel investor Rein Lemberpuu made a seed capital investment into a sports technology company Sportlyzer that is developing a social web application for workout tracking and consulting. Sportlyzer’s uniqueness stands in workout and motivation management algorithms that give birth to a digital online fitness instructor. Rein Lemberpuu, former CEO of Playtech Estonia, head of Supervisory board at Sportlyzer, explains his investment into Sportlyzer: “I invested into Sportlyzer because I find its idea contributing to community and the team has potential to build a major leader in the area of fitness-management applications.”