Thank you for the productive advice. This will Help us a lot of ways. May I ask what is that you do? Curious and might be useful for a professional opportunity.
Have you heard of “pirate metrics”? It's a great tool to build a skeleton for your marketing strategy.
• Acquisition – how do your users find you?
• Activation – how do you engage your audience?
• Retention – how good you are at bringing them back to your site?
• Revenue – where do you make money?
• Referral – do your customers recommend you?
Now mix it with the digital strategy matrix (SEO, PPC, email marketing, social media presence, lead nurturing) and you have yourself a comprehensive strategy.
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[ 3.1 ms ] story [ 26.4 ms ] thread2. Where (online) are they?
3. What problem do they have?
4. What do you do for them that nobody else can?
Without more information this is a completely unanswerable question.
2.They are Tourist. worldwide.
3.Problem: To find options for different offering on same site or city.
4.location based solution.
To be more clear: are they on Facebook, Twitter, searching Google, watching YouTube videos? What are they doing on those sites?
How close are they to making a purchase? Where does your service fall in this journey?
When you answer these questions you'll be getting closer to a marketing/advertising strategy.
Now mix it with the digital strategy matrix (SEO, PPC, email marketing, social media presence, lead nurturing) and you have yourself a comprehensive strategy.
If you want to learn more, here's the article about it: https://paulskah.com/this-tool-will-allow-you-to-tame-the-ch...