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I don't think the article actually answered the implied question in the headline.
American airports are publicly owned, and get most of their income from parking, and no one wants to change it.
But the individual shops aren't, right? Why wouldn't they want to sell more things that travelers are interested in buying?
If you're ever at Pittsburgh International Airport (KPIT), there's a full-service Rite Aid in the air terminal, post-security. It sells everything that a normal drug store sells, at normal drug store prices.

It's awesome. I'm surprised that more airports don't have something similar.

I'm from the US, but I noticed that a lot of train stations in Europe had full drug stores inside - with normal drug store prices as well. Super convenient.