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A more general approach to building a marketplace would be to allow individuals to voluntarily register their interests and selected personal information with a web business, which then could then sell access (but not the information) to advertisers. This would be an alternative to Facebook and similar means for exploiting personal information while it would retain the individual's control of their privacy.
You mean you want to build a marketplace of marketplace ideas? How are you going to get people to sell their information? :)
Facebook generally doesn't sell user information directly. Unless, you sign in to someones website/app or fill out a lead form.
basic attention token, Steem.io and a few others are working on this kind of stuff.