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Ironically, when a growing number of people decide to act cautiously in anticipation of a potential downturn, their aggregate caution may help trigger or increase the odds of having a downturn.
that is correct.

a little caution can also let the steam out of a really hot market like we have seen with Facebook's stock today.

I wonder what take aways there are for personal finance.

I also wonder if real estate will drop with the market, and what impact that has on a HCOL pro-seller housing market.

how is this buried?

that old quote comes to mind "It is difficult to get a man to understand something, when his salary depends upon his not understanding it"

totally agree. batten down the hatches, winter is coming, etc

It's about time the downturn happens, he forgot Brexit: a major economic force leaving the EU bloc, what could go wrong...
One thing I wonder is if a downturn, or even just increased caution in anticipation of one, will put the brakes on the trend among startups that I characterize as "cloud at all costs".

Perhaps if the VC spigots shut off or even severely reduce their flow for the foreseeable future, that growing AWS bill will take on a new significance.

I'm certainly biased, in that I hope for this to happen, as I've considered one of my differentiating features (a.k.a. value prop) from other Ops (or "Devops" nowadays) professionals to be frugality with infrastructure, by using hardware in a datacenter.

On the other hand, in a downturn, hiring might dry up in general, despite the article's advice to scoop up talent while it's a bargain.