How do you keep customer data current across your company?

1 points by sovellis ↗ HN
I'm doing customer development for a potential pivot and wanted to learn more about:

Do you have a process and/or toolset to keep your customer data up-to-date across your organization?

Do you have a unified customer database/customer data platform that works as a central source of truth for all of your business departments?

Any advice and recommendations for processes and tools are welcomed.

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