Silly name, silly company, silly product? (economist.com)

Tell squatters to get off their domain names, then come back to me.

I notice then when reading about Nvidia. Officially, since about five years ago, they've decided that the proper written form is NVIDIA. It seems shouty and aggressive.

Basically the corporate "metal umlaut" (http://en.wikipedia.org/wiki/Metal_umlaut).

I agree with the author, but wasn't it a tad hypocritical to use the the "cute" spelling of "want to"? ("wanna")