My name is [], and I'm part of the Yipit team. I want to
confirm that you've been unsubscribed and will no longer receive emails from us.
However, as you may know, we're in the very early stages of our New York based start-up and feedback at this stage is extremely valuable. If you'd be willing to hop on a 10 minute call with one of our team members, we'd gladly offer you a free $10 Amazon.com Gift Card.
We're really just trying to learn what we may be doing wrong, and how we can improve our experience for users like you in the future.
We’d like to know if you’re available for a 10 minute call any time this week between 1pm – 2:30pm ET? If so, please respond with the best number to call.
Hm... I wonder if this would work as well if someone unsubscribes from a paid service and you give them another month for free. Say $20 of value to them and $0 for you.
Seems doubtful - if I don't want to keep paying for "x" service, what difference does it make if you give it to me for free for a month on the condition that afterwards I presumeably have to go back to the original condition - paying for something I'd rather not use. Then again if it did work, it may be a pretty good indication that your main problem is that your price range needs adjusting. Also, once a "hack" like this gets out how can you keep the person from spreading the word via their blog and getting a situation where all your users email you something like, "I've heard it's your policy to give me a month free if I quit; I'm not satisfied with your service and will be doing so; however, IF you're so kind as to give me a free month ..."
The only issue here is if the process of subscribing had them to delete their account, which it typically does. Then if you offer them a free month... it gets tricky, because they'd have to start with scratch. Therefore, you've got to catch/offer them something midway through the delete process.
that's great stuff. quick suggestion: if you're collecting the first names of your users, you should make sure to include their name when addressing that email. it does wonders to make it seem more personalized.
smaller suggestion: considering the tone in the email, i think the ask could be a bit more informal than "please respond..." <-- sounds very robot-like. i would say "if so, let us know the best number to reach you :) "
Have you ever gotten a bad reaction from these emails? Presumably the user had just expressed that they don't want anymore emails and they're getting another one :)
Not really. Some people don't respond, others just respond to the email with the reason and the remaning take us up on the offer and give us great feedback.
A $10 gift card for 10 mins of phone feedback is probably the best investment of time/money that I have ever heard of, I will be shamelessly stealing this idea for years.
Nice change seeing the Django settings.py file scrolling by rather than the typical 'C' or unix command line output. Hopefully, that isn't the real secret key on display though.
I couldn't help but notice Django's settings.py file. You should probably change your SECRET_KEY since the whole thing is clearly visible. From the looks of your blurry INSTALLED_APPS i'd say you are also using pinax.
Congrats! Keep creating your luck by contacting other reporters/media outlets and mention that you were featured on CNN. That instantly legitimizes you. They might be missing something, you know?
29 comments
[ 3.4 ms ] story [ 73.6 ms ] threadHello:
My name is [], and I'm part of the Yipit team. I want to confirm that you've been unsubscribed and will no longer receive emails from us.
However, as you may know, we're in the very early stages of our New York based start-up and feedback at this stage is extremely valuable. If you'd be willing to hop on a 10 minute call with one of our team members, we'd gladly offer you a free $10 Amazon.com Gift Card.
We're really just trying to learn what we may be doing wrong, and how we can improve our experience for users like you in the future.
We’d like to know if you’re available for a 10 minute call any time this week between 1pm – 2:30pm ET? If so, please respond with the best number to call.
Thanks!
smaller suggestion: considering the tone in the email, i think the ask could be a bit more informal than "please respond..." <-- sounds very robot-like. i would say "if so, let us know the best number to reach you :) "
hope that helps. thanks for sharing!
-adam
Agree about the 'please respond' totally robotic. Will fix.
Regardless, the Django secret_key isn't used to control systems or access data :-)
-Adam Nelson