Challenge HN: Your company's purpose in a single declarative sentence
Jim Goetz of Sequoia Capital says only 1 in 15 entrepreneurs can declare their company's purpose in a single sentence. He goes farther to say "if you can get past that challenge, we are very interested in your company."
I'll go first:
Stormpulse amplifies nature's signals.
25 comments
[ 2.5 ms ] story [ 65.9 ms ] threadCisco networks networks.
Google organizes the world's information.
I'm still in the corporate world.
Include the name of your company in the description "CarcinoDeath sells the bullets to kill cancer" and I think you've got a winner.
Here's why: I have no context or idea about what stormpulse is, it could be networking tools, software, web app, whatever (which is what I thought it was). Thus, "amplifying nature's signals" makes no sense to me until I have a full context of what your company does.
I thought the goal of having a single sentence was exactly that, to share what you do in few words. Shouldn't you be more literal in what you do? Ie. Stormpulse tracks storms.
I don't know if "tracks storms" is it though. People track storms driving around in SUV's in the midwest during tornado season.
I think the element "tracks storms" is missing is that it doesn't smack of any ambition. Microsoft's "a computer on every desktop" and Google's "organizing the world's information" do.
ah damnit its two. no sequoia for me :(