Looking for recommendations for books about inbound and outbound sales with the latest techniques (from building the funnel to MQL, SQL, Closing, Cold Emailing, Nurturing, etc.)
Building a Story Brand - How to communicate your value so people will listen.
Fanatical Prospecting - the entire sales process.
New books aren't changing the sales game... the same principles apply today as they did 50 years ago: fill a pipeline with outbound calls and then close as many accounts as you can.
It's not the 'latest techniques', but tried and true consultative selling (being a doctor, finding out what's wrong and figuring out a solution for your potential customer, rather than using sales tricks).
3 comments
[ 3.8 ms ] story [ 17.1 ms ] threadIt's not the 'latest techniques', but tried and true consultative selling (being a doctor, finding out what's wrong and figuring out a solution for your potential customer, rather than using sales tricks).