Wow who'd have thought that microtransactions, a billion dollar segment of the gaming industry, are worth more than impression / click / action based advertising!
There's a reason Zynga's worth so much and it's not because people view an ad on the way to their precious farm.
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[ 3.5 ms ] story [ 14.1 ms ] threadThere's a reason Zynga's worth so much and it's not because people view an ad on the way to their precious farm.