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As someone who works in content marketing, I'm amazed how elementary the dashboards/measurement often are. Content should be held up to statistical rigor as much as any other channel.
Thanks for posting this here nsmog767. I'm the author of the post.

I completely agree with you on what you said about content marketing. I was really excited when I published this post because I think it really helps people that write a lot of content better understand their efforts.