A better question to ask is, who makes money from tracking individuals, aggregating their data, trading it, and thus violating their privacy, and do they post comments on social media calling anyone critical of that immense revenue stream paranoid?
I think it's fair to say there's almost no money to be had in privacy.
> “And you can start testing [that] by sending them different kinds of advertising to see some kind of behaviour in the [listening] patterns.”
There will be a day where you can get a "discounted" automobile that forces you to listen to an advert before you can start the car, and where removing that advert violates the DMCA.
A few years after that, the feature will be present on all cars, and there won't be a discount at all.
The key phrase in the article is "opt-in". If the drivers opt in to such a program, I think you could see some interesting insights w.r.t. advertising and demographics that's been missing from radio (or not as accurate).
I'm sure they learned more than what they got into in the article. Or I'd hope so since those are some pretty weak "learnings". Of far more interest is examining the driver's actions and behaviours to determine which family member is in the seat and pick up preferences based on that.
EDIT yes hey opted in to be tracked. Missed that on the first read. Really, surprised but quite pleased that they did. Good to see.
I'm wondering how tone deaf (!) they really are. A giant percent of users now streams from their personal device: podcast player, music player that's aware of likes and playlists, navigator app, assistant, etc.
I think some people still use that old-fangled radio thing, but they're shrinking into the noise.
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[ 2.8 ms ] story [ 60.1 ms ] threadI think it's fair to say there's almost no money to be had in privacy.
There will be a day where you can get a "discounted" automobile that forces you to listen to an advert before you can start the car, and where removing that advert violates the DMCA.
A few years after that, the feature will be present on all cars, and there won't be a discount at all.
The customer pays for all this shit in their car, right?
EDIT yes hey opted in to be tracked. Missed that on the first read. Really, surprised but quite pleased that they did. Good to see.
I think some people still use that old-fangled radio thing, but they're shrinking into the noise.
* create audio content hashes, then send them
* process audio on the car, then send the results
* send all the audio unencrypted to "the cloud"