1) I like the media and keep track of journalists. Part of this is getting to know who is writing where (freelance and full-time) and what they're writing about.
2) When I write pitches, I customize them to the individual writer. If you send generic pitches, you've already lost.
3) I don't use the word 'exclusive'.
4) I treat a pitch like it costs the soul of my first born.
5) When I get coverage, I write a thank you note.
6) I'm always available to explain technical concepts in a languages journalists understand. And, I never request credit.
Basically, know who you're pitching, write good pitches and don't be a dick. Nobody got into journalism to serve as your personal marketing force.
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[ 2.7 ms ] story [ 11.8 ms ] threadI’ve never been a part of the marketing side, so I can’t tell you how, sadly.
1) I like the media and keep track of journalists. Part of this is getting to know who is writing where (freelance and full-time) and what they're writing about.
2) When I write pitches, I customize them to the individual writer. If you send generic pitches, you've already lost.
3) I don't use the word 'exclusive'.
4) I treat a pitch like it costs the soul of my first born.
5) When I get coverage, I write a thank you note.
6) I'm always available to explain technical concepts in a languages journalists understand. And, I never request credit.
Basically, know who you're pitching, write good pitches and don't be a dick. Nobody got into journalism to serve as your personal marketing force.