Quote by Dee Hock the fonder of Visa.

- Noise becomes data when it has a cognitive pattern. - Data becomes information when assembled into a coherent whole, which can be related to other information. - Information becomes knowledge when integrated with other information in a form useful for making decisions and determining actions. - Knowledge becomes understanding when related to other knowledge in a manner useful in anticipating, judging and acting. - Understanding becomes wisdom when informed by purpose, ethics, principles, memory and projection.