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Very simple but great idea. Making doing good easy is definitely the way. People want to give - if it is not a big hazzle. And little sums simply sum up!
We started SwipeGood to make it super simple for people to give without having to decide when/how much etc...you would simply sign up with your credit/debit card and round up every transaction you do to the nearest dollar and donate the difference. We are currently working on integrating different ccs/banks and thought Blippy might be a cool way to start...looking forward to what you guys think :)
Great idea! Makes it so easy to decide when, how and how much to donate. I love the concept that whenever I spend money I also contribute to a cause.