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Hello everyone! The creator of imgtranslate here. Happy to discuss anything on tech and product. The current stack uses a good dose of traditional(OpenCV) and neural implementations. And we're actively pursuing LSPs(Language Service Providers) and marketing agencies to try it out.
Kind of a cool project and looking forward to seeing where it goes.

I was a little disappointed by what it actually was, because I was under the impression it would be somekind of OCR, that would translate text from an image ex. if you took a photo of a sign in one language you could translate it to another language by the photo you took.

What you're describing sounds like the Google Translate camera feature(erstwhile WordLens). If you haven't tried it out, you should. Works quite well on photos taken on phone for signboards etc.

We are little particular about what to translate and how to faithfully reproduce it. That's the main differentiation.