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Along the same lines as Paul Buchheit's "Serendipity Finds You" piece, except Rejection Therapy is the actual prescription to beating (what he calls) ego-fear. Fascinating.
I'm one who would probably benefit from this sort of radical treatment, but I'm way too chicken.
social anxiety is a staggering problem. I've read that 1 in 4 adults have it (citation needed, too lazy to look it up).

If this gives people hope, an alternative to gobbling prescription drugs, then all the power to it.