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I'm not sure why the NYT is trying to make this sound somehow nefarious? All political movements have slogans and talking points.
Sure, but that's not the point. What the piece actually presents is a (quite interesting) illustration of how the far-right online community kicked off a specific talking point and spread it widely within just a few days.
>online community kicked off a specific talking point and spread it widely within just a few days.

It’s just a meme. That’s how it works.

>far-right

Dilbert guy? I do not agree.

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A very well done data centric piece. The visualization was very effective.
Awesome to see a politician get so in touch with his constituents... in this meme age.