An important point about this result: the significance is high because they had a huge population to test on, but the effect size is very small. The effect size is 0.001 which means that if one of your friends posts something negative (or positive), you have a 1/1000 chance of also posting something negative (or positive) as a result that you wouldn't otherwise have posted.
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[ 4.0 ms ] story [ 33.1 ms ] threadThis appears to be a repost of the famous Facebook study that manipulated people's news feeds: https://www.theatlantic.com/technology/archive/2014/06/every...
https://en.m.wikipedia.org/wiki/Religion
https://en.m.wikipedia.org/wiki/Capitalism
https://en.m.wikipedia.org/wiki/Nationalism
https://en.m.wikipedia.org/wiki/Advertising
Etc, etc...
There’s an interesting parallel here. When an obvious thing is granted a software patent because it’s the first time it was done “on a computer.”
Human society has a long history of being gullible and easily manipulated at scale.
Facebook is just tapping into that nature “on a computer.”
Eyeballing it, I’m not convinced that’s enough.