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Ask HN: How much a 'Promoted Tweet' costs on Twitter?

18 points by skbohra123 ↗ HN
Does anyone here has experience with advertising with twitter? How this thing works? What does a 'promoted tweet' costs? Is it just too high for a startup ? Not much information is available on twitter.com

11 comments

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yoseph
I know this is a bit off topic, so vote me down if need be...

But have you ever considered advertising on public transit? It's actually cheaper than you might think. I'm from Toronto and recently came across this article about advertising on our subway and tram system called the TTC: http://www.blogto.com/city/2010/10/ever_wondered_what_it_cos...

It might be worthwhile to check out your local subway system, if that form of advertising would hit your target market.

acangiano
This was very interesting to me. Thank you for posting it. Marketing on the web is effective and easy to measure, however I think that we often overlook the potential of offline advertisement.
eduardo_f
GrubHub (venture-funded Chicago startup for food delivery) advertises heavily in the subway. One of the founders Mike told me that it works very well for them. A few years ago the Chicago rapid transit system was sloppy in replacing the ads, so they got a lot of days of free advertising.
robryan
Promoted Tweet and the promoted trending topic are 2 different things yeah?
gallerytungsten
There is a site called Ad.ly where you can browse through an extensive menu of people who will tweet for money.
seldo
That's very different from Twitter's official "promoted tweets", and the prices are probably not comparable.
stuhacking
Wouldn't it be more valuable to create a twitter account for the startup and get involved? By giving time to the community on twitter you reinforce the impression that you care about the users. Respond to @messages and keep people up to date on what you're working at. If you're good, you'll get coverage through followers and retweets, and it'll be free.

Maybe I'm misreading this, but promoted tweets look ripe for abuse by people who think social media is just ``another source of free traffic.'' (I've stolen that from the blurb of this article: http://blog.kissmetrics.com/social-media-abuse/.) The truth is, for me, that I automatically ignore content that is an obvious form of advertising.

To summarize, Perhaps you'll get more ROI with an active (and free) twitter account than with one-shot ads that cost a lot.

As a final question: What is the lifespan of a promoted tweet? Are they less transient than normal tweets?