Is “Consent Verification” the new thing on the block and is it here to stay?

The increased number of chargeback frauds prevents business growth and becomes a source of frustration for clients and service providers, both. This means that there exists a need for a way to verify that the person who gave the consent is the same person that availed the service. In addition, this process needs to be recorded in a manner that it can be legally admissible in case of any chargeback frauds.

A full-proof method to ensure the identity of the user is to perform ‘Biometric Consent Verification’ during the digital KYC process. Using artificial intelligence and machine learning techniques, face liveness detection, and anti-spoofing algorithms can be implemented to ensure that its a real person with the same identity as the one who is about to purchase the service.

Biometric facial recognition techniques ensure if the person in the first and the last step are one and the same or not. If yes, then the consent is accepted and considered valid.

Currently, the only service provider offering Biometric Consent Verification is Shufti Pro (shuftipro.com).

Shufti Pro’s system effectively employs this process, knowing that there needs to be a proof of biometric consent verification available to the client so they’re armed in case any chargeback allegations arise. Therefore, Shufti Pro records a complete video of the entire verification process, without any pauses or breaks. That video could be presented in the court, denying any baseless claims by the user regarding the consent.

This system acts as a guardian for online businesses and service providers, securing their financial assets and helping businesses grow. Instead of having to worry about frauds and compliance with GDPR regarding consent, Shufti Pro can help businesses carry out safe operations with Biometric Consent Verification, and earn a positive reputation and legitimacy.