What I'd really like to see is tips to make a webpage look "professional". I suspect you can take a great looking website, screw the colors up, mess around with the fonts, and even not design with a grid, and it will still look "professional". Am I not right about this?
People tend to find bad design jarring, and brand perception suffers as a result. I don't think any site design would survive a mauling like you've described with its credibility intact.
Thanks for tip 4 - I had completely underestimated the power of Compass. I started using it recently mainly because I wanted to use Blueprint and SASS. I missed all of the cool mixins that Compass adds.
If anyone from the Compass project is reading - improve your documentation!
- Make the first click as easy as possible. The user should be able to see what's important on the page at a glance, and the required action should not be obstructed by unnecessary choices.
11 comments
[ 3.0 ms ] story [ 43.5 ms ] threadJessica Hische sums it quite appropriately in her latest blog post: http://jessicahische.com/spendstoomuchtimeinternetting/?p=75...
If anyone from the Compass project is reading - improve your documentation!
So much good stuff there!
- Respect the fold. Users do scroll more but they spend far more time above the fold than below.(http://www.useit.com/alertbox/scrolling-attention.html)
- Use a grid, then break it when you want to get people's attention.
- Don't be afraid of repetition, multiple CTAs on a page make it easier for users to take the next step.
- Typography is more than fonts, use scale and weight for contrast and heirachy (http://www.papress.com/thinkingwithtype/text/hierarchy.htm)
- Make the first click as easy as possible. The user should be able to see what's important on the page at a glance, and the required action should not be obstructed by unnecessary choices.
- Use Fireworks. It's got great workflow, asset management, vector tools and prototyping features. It plays nicely with Photoshop, Illustrator and Flash but is cheaper than any of them. (http://www.webdesignerdepot.com/2010/08/7-reasons-why-i-choo...)