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Except if you're that small minority of people not currently in the UK ;)
They can still buy the recommended one (assuming you trust the opinions of those in the UK!). You can't follow the links, I guess, but at least it makes the decision of which one to buy easy.
yep, this pretty much lost me with no USD conversion
You should see what the whole internet looks like to those of us not in the US :-)
The site reminded me again how overpriced consumer goods, especially electronics, are in the UK.
Yo eof, I hear you're some sort of technology guy.. I really need advice on which toaster to buy, what do you think? Oh I think toasters are overrated, what about a kettle?
The kettle makes sense because of all the tea drinking.
I must say I was shocked when I learnt that people in the USA don't generally have kettles (or was I misled?).
It's hard to say. Kettles certainly aren't an expect kitchen appliance/item like a drip brew coffee maker. Though at the same time I don't think I've ever been in a home owned by some one over 30 that didn't have a kettle some where in the house.
I was genuinely curious about the laptop.

But their high-end recommendation was a Macbook.

I suppose it makes sense that they're targeting people who aren't picky and are just looking to buy something they won't regret in that category, but there's a HUGE gulf to me between buying a Dell with Windows 7 and a Macbook running OSX.

More to the point, they define high-end as "over £500". The site isn't aimed at us.
Also amusing that the high-end laptop is the lowest-end MacBook.
Is there a US version of the site?
Shhh! It's our turn to complain! ;)
I recommend Kallow (http://www.kallow.com/). I've made 5 purchase decisions based on it. I was very happy with all but one and they've since stopped recommending it.
I'm torn between loving the brutal simplicity and wanting them to add more products. I'm guessing if it's successful there's no way they don't add more products/categories.
Right. Then you have to decide what category you're interested in. Starts being research again...
Is this spam?
Hi Mike. I hope not... I'm a real person. I used this site last week to buy a TV (the entry-level one) and loved it. I have started using it when non-technical people ask me which (TV|netbook|etc) to buy because it's pretty, and you know they aren't going to go that far wrong. If they don't like the one they get: http://www.justbuythisone.com/what-is-roomservice - which is better than my friends normally get from me!

I did find out about it because we work with the guys who built it (http://www.reevoo.com) but I thought the HN crew would enjoy it - it feels to me like a hardware version of this classic XKCD: http://xkcd.com/627/

Samsung? Really? It says they have reviewed over 54,844 reviews for their choice of digital camera. But are these reviews credible? Are they autoforms filled by bots? No distinction on the quality of review...merely the quantity.
Couldn't agree more. Check out the reviews of the top compact digital camera. Terrible.

http://www.amazon.com/Samsung-HZ30W-Digital-compact-supporte...

Are we being served different recommendations? The Samsung I see recommended is the WB600: http://www.expertreviews.co.uk/digital-cameras/278734/samsun...

(This is the mid-level recommendation - the top price recommendation is the Panasonic Lumix DMC-LX3).

I'm not a camera guy so I can't vouch for the quality of these cameras, but I'm not seeing the one you linked to.

WB600 has a different model number in the US.
If you haven't tried, you can drag the items on the bottom into the recycle machine. Kind of cute.

btw, http://www.justbuythisone.com/best-high-end-tv broke the website.

Cheers for the heads-up - working on fixing that page right now.
While you're at it, you might want to consider having the ReeVoo logo on the bottom left link to ReeVoo.com.
Shouldn't the title read "£gadget"?

[edit: I noticed the title has been changed, so the point is moot now.]

This is certainly where I'll send anyone who asks "where can I find a DVD player that looks like a panini maker?".
Nice take on "working around the human aversion to choice overload"
Great concept, but are they getting the best price on the best one? Buying the best <X> is good, buying it at the best possible price is better.
Heya, I work at Reevoo and helped build JustBuyThisOne.

We pick the price we show from Reevoo's price comparison, choosing the cheapest price from the 400 shops we list prices from - so we're pretty confident we're showing the best product at the best possible price. I'd love to know if we're missing somewhere with dirt-cheap prices, though.

One caveat is that we don't use Amazon Used&New prices for JBTO, just cause things tend to be sold in very low quantity there and so go out of stock really quickly.

As if everybody has the same preferences...

I don't want to be an average guy. ;-)

I kept confusing it with justbythis.com which gives a blank page. Awesome site!! Probably going to buy the compact digital you recommended - but at Costco, not amazon. You might consider rounding up sponsors without losing your organic/objective data to solve the Costco-guy problem.
It's not my site (unfortunately) but I know the team - I've pinged them about the various feedback emerging on this thread.
I would never purchase something like a TV or a laptop without thoroughly investigating it first. Could maybe be useful if you're looking to get a gift and are crunched for time. There should be a way to access the reviews though.
Precisely my thoughts. I want this service for stuff that doesn't matter that much to me but I can accidentally spend too much time researching (easy to do on the internet). Tell me what umbrella to buy, kitchen supplies, etc.

Of course the obvious counter argument is that what's not important to me is to someone else. So of course what this site really needs is just much more coverage.

I agree.. but I love the site.. I feel like it needs some social validation, though. Long term maybe the site will be well-curated enough to get a reputation that makes it unnecessary.. but right now, I feel like I need a peek at some evidence that these products are as awesome as suggested.

Brilliant execution. Just stellar.

Also, having bought my fair share of consumer electronics, I've found that the research and anticipation of buying a product is sometimes as much fun as the afterglow of owning it.
You can drag the objects in the recycling machine at the bottom, and then it gives you information about how to recycle your old stuff. Nice touch!
Everyone's best is different. The best laptop for me is a well configured Lenovo T500. Far from what's advertised.
Well configured doesn't mesh into a "just buy that one" mindset. As others have stated. If you are picky about a product this isn't the service for you but if you just need something of X where X is a microwave or toaster, you normally just one one that works well.
I personally wouldn't use this for gadget recommendations - I am too picky and enjoy the research process too much.

However, for buying a toaster or a microwave or something, I can definitely see this site being useful. Usually I end up going to the store and picking something out based on the blurbs on the packaging - not exactly a prime source of impartial data.

I think most geeks like the research process. Joe Average, though, just wants someone to tell him what to buy. I think this site is utterly brilliant - cashing in on "The Paradox of Choice" (http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_ch...) is a rock-solid idea.
Time to make several dozen competing sites! >:)
I'll get started on JustUseThisOne.com...
Then Google will just do the choosing for you.
I'm with you on the research process. I find that what appeals to most users doesn't appeal to me, which means that even customer reviews have to be carefully read to determine what was actually positive and negative. In NYC, for instance, I never trust people who say the staff were rude - staff are typically rude if you're rude to them.

Regarding preferneces, read Gladwell's essay - The ketchup conundrum -http://www.gladwell.com/2004/2004_09_06_a_ketchup.html. It discusses Prego's tomato sauce and highlights something these guys are missing - the concept of customer segmentation. Different people have different preferences. Since when was a one size fits all universally appealing?

Still, I can imagine this being the lazy buyer's dream, I suppose.

How much differentiation/segmentation can there be with something like electric kettles?
Ugh, stores never have any products worth buying.

I just read the reviews on Amazon. If anything, they are often too negative.

Good idea, and I have seen something similar before. It would be great if it really were the best gadgets of their class, though...
Honest question - how is this different/better than typing <product> into Amazon and sorting by best rating first?
I upvoted you cause I like the question, but I guess the answer is that this site is better because it makes a decision for you. I tried your idea on Amazon for televisions and sorted by customer rating, but it just felt very intimidating. The first result was $900, and maybe that's more than I want to spend. So I start scanning down the list, and all of a sudden I'm doing something that feels a lot like researching, which is the whole thing I'm presumably trying to avoid.

Now that said, would this actually be useful to me? For the stuff I care about (like, say, a computer) I definitely would not use this site. So it's for stuff I don't care about. Like a kettle. But I'm fine just buying a cheap-ass old school kettle that you don't plug in. So it's probably ultimately not for me. Super clever though!

1 product vs 1 + 37 related/upsell products Amazon suggests to you. What might seem obvious to us might be voodoo science to this site's primary market.
Well you could say how is "YTinstant.com" different than typing <query> in Youtube and clicking the first result?. I would tell you since YTinstant launched I can count how many times I visited YT. Removing noise is a business.
It's really so you can say "just go to this site" when you have lots of relatives asking you which electronic gadget is best in its class. After all, they really mean "which one should I buy?" Hence the name of the site.
Even more useful would be typing <product> into Amazon and then arranging search results by number of reviews.

Unfortunately, Amazon doesn't allow this yet.

This page renders horribly on my evo.
This is a great idea! So many people just know they want a good camera/laptop/etc but dont know or want to research the various options.
The best mid-range kettle (Breville JK144) has a higher average review than the best high-end kettle (Dualit Axis 72501)

Considering how much tea I drink, I would have been most disappointed to discover price doesn't always correlate perfectly with quality ;-D

Otherwise I like the site; it fulfills that "family member asking for advice on electronics" niche well.

It's worth bearing in mind that people who buy mid-range are also more likely to solidly review a working product than people who buy a high-end product; if I buy high end, I'm going to be a lot pickier, and likely more critical of the product. I wouldn't say it's necessarily an apples-to-apples comparison.
Or you would convince yourself that the widget is pretty awesome since, to be honest you paid a hefty price tag - which a sane person wouldn't do for a sub-par product?
The Breville gets horrible reviews on amazon.co.uk: http://www.amazon.co.uk/product-reviews/B000OLG5UE/ref=dp_to...

Not reasuring re. justbuythisone.com

There's a huge problem with user generated reviews in general that makes it very hard to go by top rating. Some peple will give 5 stars to a mediocre product, some will give 2 stars for a perfect product just because they wish it was something else (example: the # of people complaining that the Breville is made of plastic, at least the us verson gets that complaint a lot). At the last office I worked at we had the Breville kettle for a few years. Everyone in the office drank tea, so it was in use nonstop. It lated longer there than I did. I'd say it performed admirably, and if I was going to buy a plastic kettle in that range, I'd buy that one. I'd rather not be boiling water in a plastic container, but I'm not going to reduce the rating for it, unfortunately many other people will, so stars don't necessicarily have a strong correlation to quality/durability.
I also think it's weird that they like Breville rather than Zojirushi. Maybe a UK thing?
I happen to have this kettle and like it, so for me this is very reassuring :D
When I saw the domain name, I thought it was about you giving it a couple e.g. laptops (that someone probably recommended you) and the site would compare them them automatically and tell you in plain english how they stack up.

For this, you'd probably need a huge database of product properties (let alone products), but that's conceivable. See, for example, http://market.yandex.ru/guru.xml?CMD=-RR=9,0,0,0-PF=21425576... – these are all TV models with WiFi and 3D support that Yandex knows about (see there are a lot of filtering options on the right)

Anyone would like to implement such a service?