Well, then, looks like they may be testing a new theme. Mine looks like this when I'm logged in: http://d.pr/hYJe and http://d.pr/TlLA. Menus are redesigned, fonts look larger throughout much of the interface. But, I just opened it in a new Incognito window without logging in, and it looks the same as always: http://d.pr/aY1R. Here's to hoping they keep the new theme!
Interesting to see that they have dropped most of the blue/orange color shades which has been synonymous with the brand. Definitely, this is a welcome change and the site looks better.
Also, being hover driven, you have to carefully stay on the hovered item and horizontally move to the pop-out menu instead of moving diagonally. Kind of infuriating, to be honest.
I bet that the next time I go on Amazon, the pages I visit will still consist mostly of what are essentially advertisements whose main effect is to distract me from my reason for going on the site, and I bet that information I consider very relevant, like the year of of the publication of a book, will still be very hard to find amidst the visual clutter.
Funny: I do so much research on Amz that I am accustomed to zeroing in on just info I really want - with the result that I can browse for months without noting new features (treasure chest buttons, etc).
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[ 3.0 ms ] story [ 56.0 ms ] threadthe left hand menus are mouse-driven hover menus (how 1997!)
edit: ugh, and you actually have to click the text - clicking the white background near the text doesn't work. I hate it when menus do that!
edit2: another screenshot: http://i.imgur.com/e58gx.png
http://www.barnesandnoble.com
http://www.walmart.com
Funny: I do so much research on Amz that I am accustomed to zeroing in on just info I really want - with the result that I can browse for months without noting new features (treasure chest buttons, etc).
For me it is too white, as with the imdb, the eye cannot distinguish items easily because it does not hang to visual elements.