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Good luck with your project. I love the transparency. Makes me think I should do something similar.

First criticism (if I follow you, I'm sure I'll have others ;-): When I first clicked through, I saw a box in the lower right-hand corner asking me to sign up for you newsletter (I think). My knee-jerk reaction to that (not just on your site but everywhere) is "Byte me! I don't even know if I find you interesting, why should I sign up?" and dismissed the box. Now that I find you interesting, I can't see a way to sign up for your newsletter.

<Turns to the rest of the crowd> So what is a good UX to have someone sign up for your newsletter? I understand the reason for the Call To Action, but asking for a CTA before I even know if I like you is irritating. Similarly if I don't find you interesting and leave the web viewport to close the window, having a CTA irritates me as well. Or am I just a grouchy old man and that's just the way it is?

Thanks for the feedback!

I have to say that the choices for when that CTA appeared caused a bit of anxiety for me. Up until I actually made the choice myself, I had never personally thought it was a good idea to have it immediately appear -- it's one of the reasons why I chose something in the lower right instead of a modal that took over the entire screen.

What I ended up settling for was 20 seconds, then got a bit anxious and decided to set it to 5.

The other options I had were "Halfway through page", "end of page", and "upon exiting".

I've just updated this to appear halfway through the page. I'm still a bit nervous about having it at the very bottom because I haven't yet tested when the "end of page" threshold is triggered and I don't want to miss out on a possible subscription at, say, 95% of the way down.