Excerpts: What Steve describes in "The Four Steps to the Epiphany," is a method of doing that in four stages but when Brant and I sat to talk to Steve about this, Steve himself said, "if I can convince people just to get out of the building, they have done 90% of what needs to be done." And, getting out of the building means getting out and talking to humans about the problem, the solution and the product. It’s not feature mongering, it’s not market research, - it’s trying to really find the pain points and depending on who you are, this can be pretty difficult or very easy.
1 comment
[ 2.8 ms ] story [ 10.5 ms ] thread