Startups: Build Websites, Not Apps (medium.com)

As an app developer, I feel it’s basically impossible to succeed on the App Store without a high production value app that Apple will feature. For most app developers, it’s hard to switch to web development - the skill set is too different. So I’m kind of stuck with apps for now.

It's also a lot less annoying to ask a user to visit a website rather instead of downloading an app.