Slack's new logo sucks, but I'll get used to it 4 points by hackerhub 7y ago ↗ HN How and why do companies decide to rebrand their logo when they are arguably dominating a market?
[–] sidcool 7y ago ↗ I believe you will get used to it, and perhaps start liking it. The next iteration of their logo will be met with similar disappointment. [–] hackerhub 7y ago ↗ Yeah and eventually forget about the old logo after it's been replaced everywhere. But for now it takes me a few extra seconds to find the App on my phone.Do you know what causes them to change their logo? Any articles? [–] bakkon 7y ago ↗ This is from their official blog.https://slackhq.com/say-hello-new-logo
[–] hackerhub 7y ago ↗ Yeah and eventually forget about the old logo after it's been replaced everywhere. But for now it takes me a few extra seconds to find the App on my phone.Do you know what causes them to change their logo? Any articles? [–] bakkon 7y ago ↗ This is from their official blog.https://slackhq.com/say-hello-new-logo
[–] devereaux 7y ago ↗ IDK but Slack new logo looks like a nazi flag to me. It's weird.I guess they either had money to waste, or a lawsuit coming up.
[–] simplecomplex 7y ago ↗ Because rebranding is one of the sacred corporate cargo cults, and brand agencies need new customers.
6 comments
[ 3.9 ms ] story [ 24.4 ms ] threadDo you know what causes them to change their logo? Any articles?
https://slackhq.com/say-hello-new-logo
I guess they either had money to waste, or a lawsuit coming up.