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So, they joined the dark side. They've been drifting there for a while and this just seals their direction toward those DRM lobby thugs.
I wonder if this means a shift in Netflix's easy going on DRM, stuff like account sharing with your neighbour, etc.

In the early days Microsoft was also really lax with copy protection enforcement. That was until they had created a good monopoly. That's when they starting cracking down on illegal Windows, Office, etc installations with online activation and such.

In other news, you are no longer allowed to refuse tracking by Engadget/Oath’s ‘trusted’ partners such as Amazon and Google. No thanks.