Ask HN: How can banks use the Internet to better serve their customers?
I work for a bank and recently submitted an idea which landed on the desk of someone fairly high up the organisation. To my surprise he now wants to meet me and discuss how the bank can use the internet in a better way to serve its customers.
I am keen to go to him with some ideas of my own but also would love to hear what the community thinks. I would imagine you all have bank accounts and everyone here is certainly passionate about the internet. How can the two marry in a better way? What would you like to see your bank implement that would be of benefit to you?
Thanks in advance for the comments.
52 comments
[ 3.2 ms ] story [ 158 ms ] threadThis is partiuclarly the case when someone approaches their overdraft limit. In England if you go past this limit you get charged £38 even if you a few pence past the limit. This has been heavily in the news over here and banks should help customers by alerting them when they get near to that limit.
And add in the ability to add various types of payments, track direct debits and other regular payments.
I just moved into my own place and keeping track of budget/bills is a nightmare :) it would be excellent to replace my current manual spreadsheet with a more automated online system.
My biggest issue is the time delay between making a purchase and that purchase reflecting on your account. The EFTPOS system in NZ is incredible. Almost all transactions are reflected within an hour on your account.
I think a lot of my issues are probably specific to my current bank so forgive me if this doesn't apply to the company you work for but one thing that really winds me up is that I have to physically attend a branch if I want to print of an official statement. On my online account I can print off a list of transactions but only after the transactions have been exported to an excel worksheet. How hard is it to pop up a PDF document with the banks header & footer and my transactions in between that I can print off on the spot?
/rant
1. APIs. 2. Authorization/Authentication
I should be able to get my data out and do things with it. I should be able to do so without fear.
My current banks online security its mostly theatre and the API is a csv download. Must banks I know just need to catch up.
Unfortunately its highly unlikely i'll ever get to do what i'd like to because i'm simply not in a position to do it, nor have any experience in the banking industry. It'll have to be one of those dreams that never happens.
To me the number one benefit of internet banking is the convenience and less bureaucracy but even then the actual banking industry itself imposes limits on internet banking because of this and stifles innovation. I'd like to see API's for banks and i believe theres ways to do it safely and securely but i really cant see something like that happening in the next 10 years because of the industry behind the online fascia.
[1] i detest using that word in this context
Another service that would be great would be something like mint. I imagine it shouldn't be hard for a bank to at least categorize the expenses so clients could have a better picture on how they spend their money.
Look at Mint. My bank could offer what Mint does, since Mint is pulling in info from my bank– but they dont. A lot of what Mint is doing seems to be making the information easy to understand. Their UI is beautiful and their UX is intuitive. For me its hard to even understand why certain design decisions were made by my bank.
Beyond that, I would say to invest in mobile experiences. A lot of my interaction with my bank happens on the go as well. And while my banks iphone app is a better experience than the website, it is a little bit crippled.
You should checkout companies like Venmo and Square, who are really innovating in the area of mobile payments.
As you say I think all bank website desginers must have gone to the same college and been taught by a flawed professer.
I think the biggest challenge for banks is to provide the enormous amounts of information that they hold on us in a clearer way. People get lost at the moment, as soon as banks can deliver information in a more straight forward way the sooner they will convert the traditionalists who insist on doing things at the branch. I am convinced people still feel they have to bank in a branch because the internet solution that banks have provided is just not good enough.
Also checkout BankSimple, they're gearing up to change online banking as we know it– so says the hype machine.
"If you log in to say Bank of America or Chase, the application is clunky, it feels very fragile, it breaks all the time, it’s hard to find the information, it doesn’t work like a machine. If you use Facebook, there’s an expected way for things to work. It’s a more pleasurable experience"
So to make this an actionable item: Take test-drives from online banking of banks in different countries, and compare what works best in each. Just combining the best features of all systems that are already available, would get you a long way, without even having to invent anything new.
This page gives an overview of its features: http://www.heaps.co.nz
Aside from that banks should be aiming to make as many of their services as possible available online. Little things like setting up a new account should not require me go in to the bank just to fill out a form when the same process could be done online in only a few simple steps.
It's simple to manually categorise purchases from companies that is doesn't recognise and it remembers the category the next time.
This seems like something that will break as companies diversify...
New Zealand doesn't really have a Walmart type company that sells TVs with your groceries.
Operations like closing out an old savings account, opening a new one, etc. are simple to describe operationally, but aren't possible/are very hard online.
Also, detailed explanations of bank-initiated charges in the transaction list. I'd like to know why my account has started charging me $4 a month, and "Maintenance Fee" isn't very descriptive. Especially since it seems to be new.
Also you are not limited to showing numbers there are plenty of ways to show account information graphically. A line chart of account balance that allows you to hover over and find transactions is innovative (for a bank) if minimally useful. How about a chart of how much money you had in your account on this day over the past year. etc.
PS: The bank may might lose out on fees but they can gain a lot of customer loyalty and some good publicity.
I would like a provision that all outbound wire transfers must be authorized by the account holder (me). I don't currently do outbound wire transfers, but if I did, the bank could send out an email notification when one was requested. I could then log onto my account and approve/disapprove it.
Me, I want to see modernized banks (inspired by P2P-lending like Prosper and LendingClub) that give people more control and risk/reward. Ideally, a better cut of the profits. In my opinion much of this subprime lending crap could've been avoided if it's people putting their own money at risk vs bankers putting it at risk for us.
Maybe I'm dreaming.
I currently transfer money between bank accounts by writing myself checks, because my bank allows me to do that for free but electronic transfers cost money. This wastes my time and waste my bank's money since it results in needless paper shuffling.
- Based off my age, give me recommendations on how I could potentially grow the money I have, or what I should stick the money in (medical?)
- Allow me check my current balance using the *<pin># code of mobile providers
- Setup one-click transfers to some pre-approved accounts so I don't need to go through the security hassle with those particular accounts
- A system that helps me strategically save, pay off debt, etc., all integrated with the bank's online banking system.
- The ability to deposit checks by submitting a photo of the front of the check via a website or iphone app.
- No fees. Period.
- A high interest savings account designed to get me to save more. Perhaps by adding extra interest if I reach a predefined goal and roll some of it into a CD.
- A built-in line of credit to prevent overdrafts/fees and to encourage a more aggressive savings strategy.
- Electronic signatures
- Credit coaching. Help me take steps to get that 800 credit score. I think people value their relationship with a bank very highly, and this sort of thing would build tremendous trust/loyalty.
Give me an interactive budget "wizard" for reaching particular goals and identifying major cost centers. For an example that's almost wholly not applicable to me, "If you cancel cable and bring lunch to work every day, you can pay off your student loans two years sooner." With this sort of thing, it's easier to make the case for thrift to others.
Thanks again.
I'm guessing the potential to provide a public focus point for negative sentiment towards the banks could scare quite a few away from it perhaps?