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Ohh... this is why our UI designs are so bad! Our mockups didn't have photorealistic bezels!
Paper prototyping with pizazz?
I honestly can't decide if this is genius or stupid. I suppose that means it could potentially be awesome.
The sleeper feature of these pads is clearly using them while chatting up girls for their phone number.
I just read about another prototyping tool that was exactly this, except Apple sent their army of lawyers and shut them down.

If you like this, BUY NOW, because I forsee a similar fate befalling them once Apple gets wind.

EDIT: Huh, I didn't notice the little 3M thing there, and the official Post-It logo before. I guess these are a legitimate licensed product.

...which would explain why that other one got banhammered.

I think your first instinct was right. The Post-It logos made me think its officially related to 3M, but upon closer inspection I don't think it is.

I expect those logos or the entire website will be gone shortly.

I was hoping it is a magnet I can stick to the back of an iPhone to attach the iPhone to my fridge.
Back of index cards just isn't sexy enough eh?