The news about companies making billions off targeted ads and data access agreements is interesting. We get that hackers made money off the Equifax and Marriott breaches. But this information about the data market had me thinking, is my data making these companies a few pennies or is there more on the table?
This app calculates the value of a person’s data based on two sets of information. First, the apps you use, their data sharing agreements, and their annual revenue per user. Second, the email you use and the associated accounts that hackers have stolen information from. We’re working on improving our estimation methodology, but the data brokerage market is pretty opaque. Here are the sources and methods: https://medium.com/fast-garden/fast-garden-assessment-data-s...
Thanks in advance for the thoughts, ideas, feedback.
This is pretty cool and at minimum food for thought on who's making money on my data. Where did you get the dollar amounts? Is that based on facts and conversations with these companies/data brokers?
Thanks! The dollar amounts for data brokers come from their annual revenue statements. Though my experience in the industry plays into the estimate of how big their consumer files are and how much on average they make selling someone's data.
When you join Fast Garden we try to make it clear which datasets are in demand and how they'll be used, for example, location data or purchase behavior. Because of this, payment from companies to sellers is quick. We're testing the details right now; should we pay people in monthly or weekly micropayments? or pay people in yearly sums that are larger? It depends on the goals of the people sharing their data. We've already gotten interest from people who are used to selling their information because unlike a platform like Survey Monkey, we'll create payment predictability for people who sell their information over time.
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[ 21.2 ms ] story [ 764 ms ] threadThis app calculates the value of a person’s data based on two sets of information. First, the apps you use, their data sharing agreements, and their annual revenue per user. Second, the email you use and the associated accounts that hackers have stolen information from. We’re working on improving our estimation methodology, but the data brokerage market is pretty opaque. Here are the sources and methods: https://medium.com/fast-garden/fast-garden-assessment-data-s...
Thanks in advance for the thoughts, ideas, feedback.
How do you envision paying customers/individuals?